To develop your fanbase, there are three key factors that will be essential to your success: consistency, on-screen personality and communication. When you have a loyal YouTube audience who enjoys your content and looks forward to new videos you post, they’ll be more willing to receive communication from you on other channels. Thankfully, there are a number of ways to turn your YouTube viewers into email subscribers. And as you build trust with your subscribers, you can use email to educate them about your products and their benefits. With email, you can let viewers know when a new video is released, or share other content they might find valuable, such as a blog post or ebook.
When you have your own email list, you’re able to communicate exclusively with an audience of engaged viewers who enjoy watching your videos and are interested in your products or services. And not only will your content have to compete with others, viewers also have the option to turn off these email notifications altogether. While YouTube does send email digests about your content to your subscribers, it also contains content from other channels to which they’re subscribed.
Why? Because it allows you to connect with them in a place they check every day: their inbox. Using email marketing to engage your viewers.Įmail is still one of the best ways to keep in touch with an audience. While there are a number of benefits for using video in your marketing strategy, we’re going to look at different ways to encourage viewers to sign up to your email list and increase engagement.īut first, let’s take a look at why tying email marketing to your video strategy is important in the first place. With email marketing, it becomes easier to build a loyal audience for not only your YouTube channel, but your business as well.
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